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Transforming Israeli Startups
Into Peak-Performance Ventures

Holistic Transformation · Expert Coaching · Peak Performance

Start Your Transformation
What We Do

Our Mission

We partner with Israeli startup founders to build mature, scalable ventures that balance technological innovation with operational excellence.

Holistic Transformation

Business, Funding, Sales, Product, Operations, Finance, and HR — we address every dimension of your venture for comprehensive growth.

Psychological Support

Address founder emotional and relationship challenges head-on. Resilience, co-founder dynamics, and personal wellbeing are essential to venture success.

Peak Performance Focus

Strengthen Israel's tech ecosystem through proven methodology. We drive measurable outcomes that elevate the entire startup landscape.

How We Work

Two-Phase Transformation Process

01

Evaluation

Comprehensive assessment across strategy, product, operations, team structure, financial planning, and leadership dynamics to identify gaps and opportunities.

Strategy Product Operations Finance Leadership
02

Hands-On Guidance

Intensive support building organizational maturity and reaching peak performance with proven methodology, expert coaching, and measurable milestones.

Coaching Methodology Execution Growth Maturity
8 Diverse Expertise Areas
150+ Combined Years Supporting Startups
100% Founder-Centric Approach
Who We Are

Our World-Class Team

Gal Nachum

Gal Nachum

Funding & Business Strategy

Gal is a serial entrepreneur (7x founder, 4 exits), angel investor, and startup mentor/advisor. A former Tel Aviv University lecturer in entrepreneurship, he combines deep operating experience with an academic background and years of advising startups and VCs.

Yael Daniely

Yael Daniely

Psychology & Founder Support

Startup psychologist and co-founder therapist providing growth-based coaching and psychological support to founders scaling their leadership skills and expanding their emotional runway. Helping co-founders build strong, resilient partnerships and leadership team to thrive their business.

Reut Peleg

Reut Peleg

Ops & People Strategist

Specializing in maximizing profitability for scale-ups by building robust infrastructures and synchronizing teams through OKRs. Leveraging a rare background in Ops and Senior HR to bridge the gap between business strategy and high employee performance and engagement.

James Abraham

James Abraham

Sales

CEO of Sandler Training Israel and award-winning instructor who's transformed sales teams from SMBs to Fortune 500 companies globally. 16-time marathon runner who teaches founders that rejection is part of the job, not a barrier.

Etgar Shpivak

Etgar Shpivak

Marketing

Built and sold an AdTech company (Fixel) to a US public company and was named one of 25 Most Influential Leaders in Paid Advertising. Bridges the gap between founders and marketing teams from personal experience as both entrepreneur and marketer.

Nati Berkover

Nati Berkover

Product, R&D & AI

Former VP of Products & Data Science who founded Effective Product Management after mentoring hundreds of PMs. Specializes in transforming product chaos into clarity and speed, helping teams build efficient systems that scale.

Inbal Orpaz

Inbal Orpaz

Strategic Innovation

Strategic innovation consultant and former senior tech correspondent at TheMarker, recognized as Forbes 30 Under 30 and one of Israel's 100 most influential in high-tech. Advises the Israel Innovation Authority on AI adoption and innovation strategy.

Ram Avissar

Ram Avissar

Finance & Strategy

Founder of Realize, veteran CFO, and corporate lawyer. Ram leverages a unique multidisciplinary background to drive financial growth and superior performance with unprecedented precision. A strategic anchor in the US-Israeli ecosystem, delivering the clarity and execution founders need to scale globally.

Ready to Reach Peak Performance?

Let's transform your venture into a scalable, world-class organization

Get in Touch
info@edgecollective.org www.edgecollective.org